✦ Digital Footprint
Beyond the CV. Beyond the interview.
Deep analysis of publicly accessible social media to complement CV review and interview screening, so you can see what a polished CV can't tell you.
Candidate · 47 posts analysed
Mark Evans
Thrilled to share that I've joined Accord Group as Brand Strategy Lead. Three years of hard work finally paid off.
Here are the five things that actually moved the needle on our organic growth this quarter.
Sentiment
A candidate's digital footprint reveals what a CV cannot: how they communicate publicly, what they genuinely care about, whether their values and behaviour align with your team culture, and whether their claimed expertise holds up against what they actually write about.
Lumi analyses publicly accessible profiles across LinkedIn, X, Instagram, Facebook, and TikTok, and runs a web search to surface professional blogs and other public content. Anything that could raise concerns, whether unprofessional behavior, conflicting information, or content inappropriate for the role, is automatically flagged across every post and surfaced for hiring manager review before it influences a decision.
What it looks at
- 01 Deep analysis of candidate-provided social media across multiple platforms
- 02 Sentiment analysis of analysed posts (professional tone, communication style, alignment signals)
- 03 Cultural fit signals: values, interests, and public behaviour assessed against the role and organisation profile
- 04 Role match report based on alignment between public content and job requirements
- 05 Full breakdown with sentiment scoring (positive, neutral, negative percentages)
- 06 Automated red flag detection: unprofessional content, discriminatory language, and behavior that conflicts with role requirements, surfaced for human review rather than auto-rejected
Formal Event Celebration and Group Photos
Class of 2022 graduation!
This carousel post documents a formal social event, possibly a graduation or prom, featuring a young man in a suit. Several photos show him drinking directly from a bottle of sparkling wine, while others show him posing with a large group of peers in formal wear. The setting appears to be a garden or park with a fountain, and the overall tone is celebratory.
Personality traits
Topics
✦ Where it matters most
Different sectors, same pressure.
Regulated care & education
Flags discriminatory public posts, confirms claimed credentials, and gives safeguarding teams an auditable trail before a DBS check is even requested.
High-volume contact centres
Validates communication style and professional reputation at scale, without adding interview time or coordinator workload.
Senior / leadership hires
Surfaces thought leadership, public reputation, cultural alignment, and whether a candidate's values and communication style genuinely reflect what your organisation stands for, not just what they say in an interview.
Technical roles
Professional blogs, public writing, and shared projects become evidence of depth, closing the gap between a polished CV and demonstrable ability.
✦ Privacy-first
Built to respect the candidate.
We designed this feature assuming your legal, compliance, and HR teams will review how it works in detail. Every decision is defensible.
GDPR-compliant data sources
Only candidate-provided handles are reviewed. Only publicly accessible content is analysed. Lumi never scrapes private accounts.
Explicit candidate consent
Candidates opt in by providing their own profile handles. They know exactly which platforms are included and can withdraw at any time.
Full audit trail
Every assessment is logged: which posts were analysed, which sentiment signals were extracted, which red flags were raised, and by which model.
Designed to support, not replace
Digital Footprint is an additional lens on top of CVs and interviews. Never a standalone decision mechanism. Human judgment stays in the loop.
✦ Questions
What teams usually ask us.
01 What platforms does Lumi actually analyse?
LinkedIn, Facebook, Instagram, Twitter / X, TikTok, and professional blogs, provided the candidate has opted in and supplied their handles. Platforms the candidate doesn't include are never analysed.
02 Is this legal under UK GDPR?
Yes. We only analyse data that is both publicly accessible and provided with explicit candidate consent. The analysis is logged in a full audit trail and candidates can withdraw consent at any point.
03 How is this different from just searching someone's name?
Lumi applies consistent sentiment analysis, role-fit scoring, and automated red-flag detection across every candidate, removing the variability of individual reviewers and surfacing signals that manual search would miss.
04 Can I use Digital Footprint without the rest of Lumi?
Digital Footprint is included on every plan, from Start to Enterprise. Enterprise customers can buy custom volume.
05 What do you mean by 'red flags'?
Discriminatory language, unprofessional or incompatible content given the role, conflicts of interest, and material inconsistencies between claimed expertise and public content. All flagged for human review, never auto-rejecting anyone.
Can't find the answer? Get in touch.
✦ See it for yourself
See it on a real role. Then decide.
Book a walkthrough and we'll run Lumi on one of your live vacancies, on your own data. A ranked shortlist with full reasoning, bias checks, and written feedback for every applicant. You see exactly what it does before you commit to anything.
Every applicant assessed. Around £148 a hire.